SAPOR Webinar Registration Form
The Southern Association for Public Opinion Research (SAPOR) is pleased to launch its new webinar series with a discussion of one of the most innovative incentive approaches currently being explored in survey and panel recruitment. Please complete the form below to register for Beyond the Dollar Bill – Lessons from Physical Digital Incentives in Survey Recruitment, on Wednesday, September 16 from 12:00 p.m. to 1:00 p.m. ET.
Join representatives from NPC, NeoCurrency, and Ipsos as they share their experience using physical mailers containing scannable “Reward Choice” cards that provide respondents with access to a wide range of digital incentive options. The approach combines the visibility of a mailed incentive with the flexibility and tracking capabilities of digital rewards.
Building on research and operational testing first presented in 2025, the presenters will discuss how the methodology has evolved through additional deployments in 2026 and what they have learned from continued field implementation. Topics will include project design, redemption behavior, operational efficiencies, security considerations, respondent experience, cost implications, and practical recommendations for organizations considering similar approaches.